Profit is the lifeblood of your business

You need to prioritise it. You need to put it first.

❌ Profit is not an event, and it is not about logic.

✅ Profit is about habit and behaviour.


A more profitable business (how has it worked for you so far?)


More money for YOU


Money set aside for taxes


Less stress and angst about money in your business

I get it – this is the ‘equation’ that we have all been brought up on…

but it’s not for business owners like you and me…
it’s for the accountants and bookkeepers…

But what if there was a better equation?

AN Equation that provides:


Prioritisation of profit and pay for YOU


A Plan to help you reach your goals


Clarity over your finances

Well you’re in luck, because there is a better equation!

Here’s how we make it happen.


Step 1

First things first – we need to establish where you are currently

Step 2

I provide you with a customised strategy to get your profit and pay to the levels they should be at

Step 3

I help you implement the strategy to make sure you get the results you want

Hi, I’m Jason Withers.

As 1 of less than 70 Certified Profit First Professional Coaches worldwide, I truly specialise in driving profitability in entrepreneurial and owner managed businesses every day.

25+ years of commercial experience blend into a highly effective hybrid mix of business growth coach, consultant and CFO – bringing strategic and tactical support to businesses looking to transform both their profitability, and the pay levels of the business owners.

Learn more about Profit First

Once you have cash, opportunities start to appear like never before

My business finances are organised and clean. I’m profitable, disciplined, in control and motivated

Since implementing Profit First…reborn